Journal article
A multi-country citizen-science study on what makes us enjoy a cup of coffee
G Juravle, DE Diaconașu, AM Andrei, F Reinoso-Carvalho, S D’Alfonso, V Goglio, K Motoki, S Schmidt, C Uçuk, G Van Doorn, FM Carvalho, C Spence
Npj Science of Food | Published : 2026
Open access
Abstract
Many coffee preferences are known, but studies that comprehensively integrate simultaneous contributions to coffee enjoyment are lacking. An online citizen-science questionnaire designed to identify those factors associated with momentary coffee liking, surveying demographics, extrinsic/intrinsic qualities, and coffee-related habits, is presented (N = 2987; 5 continents; 7 languages; 11 countries; 77 nationalities). The results indicate a higher liking for coffee consumed black, during spring, in the morning, on Wednesdays, and from ceramic cups. Higher-priced coffee is appreciated significantly more, and liking-consumption quantity appears best-optimised at 4–5 cups/day. Several key charact..
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